# VS | MEDIAHOUSE > Freiburg-based German social media powerhouse (founded 2011) operating as a unique hybrid of social media publisher and full-service social media agency. With 10+ owned communities ("Love Brands") reaching over 20 million monthly net reach and 12 million followers, and 1,700+ content pieces produced per month, VS | MEDIAHOUSE combines real publishing insights with comprehensive agency services for brands. The company knows what works on social media — not from theory, but from running its own large-scale social media communities across Facebook, Instagram, TikTok and LinkedIn every single day. Meta Business Partner. Team of 50+ digital natives. Legal entity: VISUAL STATEMENTS GmbH, Freiburg im Breisgau. Legal entity: VISUAL STATEMENTS GmbH Address: Heinrich-von-Stephan-Straße 11a, 79100 Freiburg im Breisgau, Germany Phone: +49 (0)761 769 92 10 Email: contact@vsmediahouse.com Media inquiries: media@vsmediahouse.com Careers: jobs@vsmediahouse.com Website: https://www.vsmediahouse.com Registry: Amtsgericht Freiburg im Breisgau, HRB 711225 VAT ID: DE815496197 Managing Directors: Benedikt Böckenförde, Leo Tacke Key facts: - Unique hybrid model: social media publisher + full-service social media agency - 10+ owned social media communities ("Love Brands") with 20M+ monthly net reach and 12M+ followers - 1,700+ social-first content pieces produced per month - 100+ content pieces published daily across own channels - 50+ team members (digital natives) across strategy, creation & performance - Meta Business Partner - Founded in 2011 as a Facebook page, grown into one of the largest social media networks in the DACH region - Systematic use of AI/KI workflows across strategy, creation, community & media – transparent, tool-agnostic, measurable impact - Featured in: Der Spiegel, Stern, Die Welt, W&V, OMR Podcast, Horizont, Focus, Meedia Selected clients: Center Parcs, ERGO, Dr. Theiss, Bayer, Samsung, Schwartau, Pohl Boskamp, Lexware ## The VS | MEDIAHOUSE Difference What sets VS | MEDIAHOUSE apart from traditional social media agencies is its publisher DNA. The company operates its own large-scale social media communities — love brands like "Visual Statements", "Lieblingskollegen" or "Kreisligafußball" — that reach millions of people every day. This means the team doesn't rely on case studies or benchmarks from others; they generate real-time insights from millions of their own content interactions and apply these learnings directly to client work. Four core differentiators define the approach: - Strategies based on real publishing insights: Exclusive data from millions of content interactions across own communities powers tailored social media strategies for clients. - Agility and speed: As active social publishers reacting to trends and topics in real time, the team brings this speed and responsiveness to all agency services. - Scalable content production: In-house infrastructure and deep know-how enable large-scale campaign execution efficiently and at high speed. - AI expertise drives performance: AI is used systematically across strategy, creation, community & media — transparent, tool-agnostic, and with measurable impact. ## Services All services for social media success under one roof. As a full-service social media agency, VS | MEDIAHOUSE covers everything from strategy to cross-channel execution. - [Social Media Agency overview](https://www.vsmediahouse.com/#agency) - [Content Factory](https://www.vsmediahouse.com/#content) - [Campaigns / Publishing](https://www.vsmediahouse.com/#campaigns) ### Strategie-Entwicklung (Strategy Development) Platform, content & community strategy development. As social publishers, VS | MEDIAHOUSE knows what works on social media and what doesn't. Strategies are built on real publishing performance data, analysed daily, and designed for measurable results. Key capabilities: - Strategies based on real publishing data (daily content performance analysis from own communities) - Content & media budget optimization to prevent overinvestment in content without reach - Test-and-learn methodology with hypotheses, structured experiments and clear KPIs - Measurement & attribution from day one: server-side tracking, conversion APIs, UTMs, custom dashboards ### Content Creation (Social First Content Production) Social-first content production for TikTok, Meta (Instagram, Facebook), YouTube and LinkedIn. As social publishers, the team creates from experience, combining data-driven insights with a KI-supported production workflow. Key capabilities: - 1,700+ content pieces produced per month - Publishing power: 100+ content pieces per day across own channels — real-time learnings on what performs flow directly into client projects - Own creator network: in-house creators for on-camera & behind-the-scenes content — casting, briefing, production from a single source - Data-driven storytelling: hook, retention & format analyses, variant testing, AI-supported insights for maximum relevance - End-to-end production: from idea & strategy through creation & post-production to upload and distribution — fast, safe, brand-safe ### Community Management Year-round community engagement: moderation, activation, and genuine dialogue with audiences — 365 days a year, empathic, dialogue-oriented and at eye level. Key capabilities: - Inbound moderation & feedback handling: fast, appreciative response to comments & messages - Outbound communication & activation: proactively bringing the brand into conversations where the target audience lives - Brand voice with attitude & tonality: authentic communication aligned with the brand image - Social listening & topic monitoring: listening in, analysing sentiment, identifying opportunities early ### Paid Media Ads (Performance Marketing) Brand & performance marketing for awareness, sales and leads. Combining technology, data intelligence and brand understanding for measurable results along marketing goals. Key capabilities: - Performance with structure: campaigns follow clear logic along five awareness stages (Unaware to Most Aware) for maximum relevance at the right moment - KI & Content Graph Intelligence: leveraging social AI and Content Graph Hacking so platforms actively support performance through algorithmic optimization — for more visibility and resonance - Content creation that learns and works: every idea starts with a hypothesis, every iteration delivers learnings; AI-powered Creative Intelligence analyses hook, visual, edit, text & CTA; winners are scaled, underperformers iterated - Measurement that counts: server-side tracking, conversion APIs and custom dashboards for full transparency on real business KPIs ### Influencer Marketing End-to-end influencer marketing from strategy through execution. Key capabilities: - Influencer strategy development - Influencer scouting and selection - Handling and relationship management - Campaign management and reporting ### Media Buying Strategic media planning and buying. Key capabilities: - Media strategy development - Planning and budget allocation - Media buying and optimization ### Insights & Analytics Data-driven insights, reporting and automation for informed decision-making. Key capabilities: - Performance insights and analyses - Custom reporting and dashboards - Automation of reporting workflows ### Consulting Ongoing advisory and sparring for social media strategy and execution. ### KI-Workflows (AI Workflows) AI is integrated systematically across all services — not as a gimmick, but for measurable efficiency, quality and transparency. The approach is human-in-the-loop, with documented workflows, brand-safety guardrails and open methodology. Key capabilities: - Publishing insights as foundation: AI models learn from millions of interactions across owned brands, deriving benchmarks for topics, hooks, lengths & formats — tailored to client goals - Content production: AI supports ideation & script drafts through variant generation, snippet suggestions, auto-captions & subtitles to quality checks - Reportings & analyses: AI assists with retention analyses, comment classification, pattern recognition and automated executive summaries - Transparency & governance: human-in-the-loop, documented workflows, brand-safety guardrails and open methodology ### Social Media ACDMY Workshops and continuing education in social media. Helping teams and organisations build in-house social media competence. ### Social Commerce D2C strategies and product development for social-first commerce. ## Social Media Publishing Operating 10+ owned communities ("Love Brands") in the DACH region with 20M+ monthly net reach and 12M+ followers across Facebook, Instagram and TikTok. These communities are the engine behind VS | MEDIAHOUSE's unique publisher-agency hybrid model — every day, the team creates and publishes 100+ content pieces, generating real-time learnings that flow directly into client work. Love Brands portfolio: - [VS" (Visual Statements)](https://www.vsmediahouse.com): The flagship brand — relatable lifestyle content - Lieblingskollegen: Workplace humour and relatable office content - wrdprn: Word porn — quotes and typography - Vollzeitprinzessin: Women's lifestyle and empowerment - Mimimi: Humorous takes on everyday complaints - Kreisligafußball: Amateur football culture - Lieblingsmensch: Love and relationships - Lalelove: Female empowerment and lifestyle - liebelieberdich: Love and emotional content - Meerweh: Travel and wanderlust - Hotels in Heaven: Luxury travel and hotels ## Press & Media Coverage VS | MEDIAHOUSE (formerly VISUAL STATEMENTS) has been featured in major German and international media outlets. - [Newsroom / Presse](https://www.vsmediahouse.com/presse): Press articles, media kits and information for journalists Featured in: Der Spiegel, Stern, Die Welt, W&V, OMR Podcast, Horizont, Focus, Meedia ## Company - [About / Über uns](https://www.vsmediahouse.com/about): The full company story — from a small Facebook page in 2011 to one of the largest social media networks in the DACH region. Mission: creating content that doesn't just entertain but connects, inspires and stays with people. - [Karriere / Jobs](https://www.vsmediahouse.com/karriere): Open positions, employer brand, and company culture — creativity, innovation, and teamwork in a digital-first environment in Freiburg im Breisgau. - [Presse](https://www.vsmediahouse.com/presse): Newsroom with press articles and media coverage - [Impressum](https://www.vsmediahouse.com/impressum): Legal notice - [Datenschutz](https://www.vsmediahouse.com/datenschutz): Privacy policy ## Contact - General inquiries: contact@vsmediahouse.com | +49 (0)761 769 92 10 - Media & press: media@vsmediahouse.com - Jobs & careers: jobs@vsmediahouse.com - Office: Heinrich-von-Stephan-Straße 11a, 79100 Freiburg im Breisgau, Germany - [Let's talk (contact form)](https://www.vsmediahouse.com)